Burberry Tower Flagship Seoul

This iconic building is not bashful in its mission to illustrate the Burberry brand to the casual pedestrians and distant observers of the Seoul skyline.  The unique pattern made famous by Burberry which makes up the overriding imagery of the façade is accomplished by layering faceted perforated metallic gold aluminum over two layers of glass.  The striking pattern is more evident during daylight hours but even more so when backlit at night. The ground floor of the building features vitrines highlighting the Burberry brand and latest offering all the while integrating into the tower which houses additional floors for its retail operation and regional offices. 

Client:

Tetra Architect
Seoul, Korea

Architects:

Callison Barteluce
New York, New York, USA
Tetra Architects
Seoul, Korea

Project Location:

Seoul, Korea

Scope of work:

Technical audit of design documents with substantial recommendations, review of submittal drawings and calculations and on site management.